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How do you thrive in low margin super competitive cohorts? What do you do when your startup is up against really established players -those that are really institutionalized or well-funded or have been in the business for a really long time? “2010 was the worst year ever for the broking industry. That’s when we started.” When Zerodha was started, no VCs had ever invested in a stockbroking firm. Yet, this did not stop the team from building India’s largest stockbroking firm, successfully navigating a market with poor financial knowledge and well-funded competition. They bootstrapped and built their product focusing on the customer rather than what will please the investors. All this with minimal spends on advertising and marketing. In a startup world obsessed with speed and growth hacking, co-founder Nithin Kamath believes that growing at their own pace helped them build a great product. Tune in to this episode of Building It Up with Bertelsmann to find out how Zerodha built a massive business and lived up to the meaning of its name which literally means “zero barriers”.