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You don’t have to be a genius to make profit. In fact, the best entrepreneurs in the world are even college dropouts. Business is a simple game, so you should always keep it simple. If you’re having a hard time making money, you’re probably messing up and making your life tougher.

In this chapter of Money, People, Deal, Stefan Aarnio will teach you the importance of finding audiences instead of creating them. You’ll learn the valuable formula for no-risk profits, and important lessons Stefan learned through his own experiences. Stop making your life so hard, find your audience and give them what they really want.

“The lesson that I have learned from my experiences is to know your audience inside and out. Know what they want; know what they don’t want and make sure you deliver at the right price.”