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Summary: Trent is joined by is Nils Smith, Chief Strategist for Social Media+Innovation at Dunham+Company, to discuss the importance of video as a primary way to communicate an organization’s mission, achieve outcomes, distribute content, and engage your audience. Whether your audience is donors, listeners, or a church congregation, video is increasingly the best way to reach more people, more effectively. In this episode of the Cause+Effect Podcast, you will learn the best methods, new strategies, and be inspired to take your video to the next level!