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On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Consumer Marketing, BACARDÍ, India. The two discuss how the AlcoBev industry reaches out to the consumers and the kind of brand connect it has with the consumers. Varun and Anmol also discuss the role of culture in marketing, as well as the evolution of the modern consumers and how brands reach out to them.

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
You can find Anmol on LinkedIn at https://www.linkedin.com/in/anmol-gill-b801b22/

You can also check out Casa Bacardi at https://www.instagram.com/casabacardiin/, NH7 at https://www.instagram.com/nh7dotin/ and Breezer Vivid Shuffle at https://www.instagram.com/breezervividshuffle/

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios