Anmol Gill on Balancing Culture, Technology and Brand Experiences
On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Consumer Marketing, BACARDÍ, India. The two discuss how the AlcoBev industry reaches out to the consumers and the kind of brand connect it has with the consumers. Varun and Anmol also discuss the role of culture in marketing, as well as the evolution of the modern consumers and how brands reach out to them.
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
You can find Anmol on LinkedIn at https://www.linkedin.com/in/anmol-gill-b801b22/