S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.
We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.
Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.
Learn more about Factors.ai - https://factors.ai/
Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/