Decoding Audience Attention and Emotional Engagement with Yan Liu and Shikher Chaudhary

On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons Inc Asia). The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home.

The conversation goes through various aspects of how viewers consume content and takes a closer look at the phenomenon that IPL is and why is it so unique. They also discuss the 'Halo Effect' around IPL and the kind of impact it has on viewers and advertisers.

You can follow Yan Liu on Twitter at and you can follow Shikher Chaudhary on LinkedIn at

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:
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