Ep 340 - She Uses Crowdfunding To Fund Her Cannabis Soil Business

If you have a business serving cannabis growers, it can be hard to get funding. Here to walk us through her nontraditional path to funding is Liz Wald of Good Earth Organics. Learn more at goodearthorganics.com Seedinvest: https://www.seedinvest.com/goodearthorganics/series.a Email: liz@goodearthorganics.com Key Takeaways: [00:46] An inside look at Good Earth Organics, one of the nation’s leading organic soil brands [1:05] Liz’s background and how she got into the cannabis space [2:33] What today’s cannabis cultivators are looking for when purchasing soil [7:59] Difficulties in shipping soil across the country and how Good Earth Organics is working to minimize these challenges [12:15] Good Earth Organics’ history serving cannabis growers and why the company is the go-to choice for so many cultivators [15:22] Lessons Liz learned during her time working for IndieGoGo and her advice to those interested in crowd-funding [24:21] How Good Earth Organics is raising capital through crowd-funding for both product development and national expansion [25:49] How inflation is affecting cannabis and why Liz believes “the upside opportunity is 10x the expected increase in cost”  

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