Ep 331 - Insider Reveals How To Design a Cannabis Dispensary Customers Flock To

Retail design and brand identity are pivotal to creating a successful cannabis dispensary. Here to give us some pointers is one of the industry’s top experts: Megan Stone of High Road Design Studio. Learn more at https://www.highroadstudio.com  Key Takeaways: [00:46] An inside look at High Road Studio, an award-winning interior design, branding, and consulting studio for cannabis dispensaries [1:20] Megan’s background in cannabis and how she came to start High Road [4:08] How cannabis retail design has changed over the last five years [8:02] The two big things you have to get right when creating a retail design [8:51] The biggest mistakes Megan sees companies make in cannabis retail design [12:26] The importance of leaving room for experimentation in retail design and how to do that in a safe way [16:22] Challenges Megan encounters when moving from the design phase to the build-out phase and how she overcomes them [20:58] What kind of budget you need to achieve a thriving retail environment and how to spend money for the biggest ROI [31:40] Examples of brands that successfully resonate with their customers and what we can learn from them [34:05] Where Megan sees cannabis retail heading over the next 3-5 years

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