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Yoni Assia has been in the bitcoin world since 2012 and his firm eToro has offered a platform for crypto trading for several years but if you're a listener in the U.S. you might not have ever heard of his firm which actually has a $1 billion plus evaluation. The Israeli based company which is popular across Europe has just expanded into the U.S. and it's preparing to go head to head with the likes of Robinhood and Coinbase. Yoni is hoping big marketing dollars and the social network elements of eToro's platform will help it out compete U.S. giants. In this episode of The Scoop Yoni outlined his vision for eToro in the U.S., how the firm has traditionally expanded globally and the plan for it's new cryptocurrency exchange eToroX