Episode 104: SCCMH Podcast 104 - Content Marketing Defined - New Ideas to Create

Jim Edwards and Stew Smith define content marketing / giving examples / some guidelines on good ideas for creation: Defined: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. (CMI) For instance: Content is about your audience - What do they desire / care about? Content marketing is education - not necessarily / specifically about your products / services. Content marketing is consistency. Content marketing is personalized attention - like answering people's email questions / comments Content marketing is engaging your audience / readers / listeners - Crowd Source tasking for instance. The goal of content marketing is to build an audience that trusts you and learns something from you - then they will likely buy from you. Jim Edwards (http://www.thejimedwardsmethod​) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks

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