#153 The Path of Least Resistance: How to Make Personal Branding Easy

If you didn’t already know, before I started my own business, I spent a few years working on Gary Vaynerchuk’s team, specifically, on his personal brand, Team Garyvee. Working with Gary on his brand was such an educational and life-changing experience, and that opportunity started my passion for personal branding (and I’ve been living and breathing it ever since!). This week’s episode was an exciting one for me. I had the honor of being interviewed as a guest on The Sasha Group’s new podcast, Building While Flying, where they focus on tackling uncertain times by adopting an uncertainty mindset—we can't predict the future, but we can listen, learn, apply and share as we all navigate complex times together. If you aren’t familiar with the Sasha Group, it’s part of the Vayner X umbrella of companies that services small and mid-sized businesses through a variety of marketing offerings.   It was exciting to be able to reconnect and collaborate with the Vayner family, and this interview brings things full circle. Naturally, we chatted about all things personal branding. Whether you’re new to personal branding or not, this episode is full of valuable gems and takeaways! On Ep. 153, we cover: My passion for personal branding: How I discovered it and developed my own brand Why you should be developing your personal brand, especially if you are an entrepreneur  The path of least resistance: How to approach your content strategy Niching down: Why it’s critical to know exactly who you are talking to Checks and balances: Why you need trusted people around you who will tell you “no” What it actually means to be authentic and why it matters Quickfire personal branding QaA, what I’m up to next, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe   Other Helpful Links: Listen to my interview on the Building While Flying Podcast: https://apple.co/3ap2e6Z If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/ Want to collaborate with me? Click here: https://www.brittanykrystle.com/contact-me/   Want to Support the Podcast? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   To connect with The Sasha Group: Website: https://thesashagroup.com/ Building While Flying Podcast: https://thesashagroup.com/building-while-flying-podcast/ Twitter: https://twitter.com/TheSashaGroup Facebook: https://www.facebook.com/thesashagroup/ LinkedIn: https://www.linkedin.com/company/thesashagroup/ YouTube: https://www.youtube.com/channel/UCV388h1qepRDmXuEv9AQI-w Instagram: https://www.instagram.com/thesashagroup/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

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