How to Keep Your Clients
In today's episode, we address two questions. The first is from Storm, a photographer, who is unclear as to what he should build his brand around – his name or something else? This is a common question small business owners and freelancers grapple with, but it applies to anyone building a brand from the ground up. There are pros and cons to both; your end goals will determine the best plan.
The second question is from Billy, a mobile DJ, who wants to discover a better way to stay connected with his clients. In the era of instant messaging and flooded mailboxes, what is a breathable way to communicate your work and cherish meaningful customer relationships? After all, the constant pursuit of new clients and maintaining existing ones is what takes your business forward.
[00:50] Question #1 (Storm)
[04:43] Question #2 (Billy)
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Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.