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The key to growth for nearly every startup is the ability to unlock distribution at scale.

But in this pursuit, most companies don't look beyond the assets and properties they already own.

In this week's episode, I have a conversation with a different type of startup doing things a different way.

The Elite Amateur Fight League (EAFL) is an MMA league that's grown a fanbase by getting on TV networks NBCSports and Marquee Sports Network (home of the Chicago Cubs), instead of building their own streaming network which many other MMA leagues have tried to do.

Their Founder & CEO Jesse steps to the mic to explain the why, how, and what of their distribution strategy.

P.S. - EAFL is the league that gave me my start in the professional ring announcing and the reason I've appeared on these TV networks!

Find Jesse online:

LinkedIn: https://www.linkedin.com/in/jesse-nunez-37499711/

Find EAFL online

Website: https://eliteamateurfightleague.com/

Instagram: https://www.instagram.com/eaflmma/

LinkedIn: https://www.linkedin.com/company/elite-amateur-fight-league/

This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.

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