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In this episode, Wesley and Stephen talk about Zillow’s recent announcement that they have become a full-fledged broker.

They explain how it is that we got to this point. The reason is that our industry professionals have failed.

We did this to ourselves by not calling customers back. However, there is a silver lining to all of this. In order to combat Zillow, agents need to become community experts. Their benefit is that they have personal brands and have the time to put into community efforts.

Therefore, Wesley and Stephen say to build relationships with your customers, especially relationships that don’t end once you receive the commission check. Additionally, protect yourself going into the future by innovating.

Some ideas for innovating are to create different levels of services such as good, better, and best packages. Buyers who have less time than money will be willing to pay for extra services that save them time and you won’t have to wait to get paid until you sell the house.

Show notes:

Zillow recently made a big announcement.

They have become a full-fledged broker.

You may be wondering what this means for you as a real estate agent. Should you be scared, excited, crying, or celebrating? 

That is what we are going to be covering in this episode.

Stephen and I are going to be sharing how to combat these changes in a way that will allow you to get ahead. We’re explaining why this announcement further proves the fact that we agents need to be follow-up geniuses. 

In this Follow-Up Genius episode you'll also learn:

- How we got here and what we can do now that we are here.
- How to become an ally of Zillow’s or even combat them.
- How to become a local leader.
- A comparison between the real estate industry and the taxicab industry.
- What the simplicity chase is.
- What you can do to protect yourself as you move into the future.
- Concrete ideas for innovation that will allow you to get ahead of Zillow.

Here at the Follow-Up Genius, we help agents build a process and then guide them through each step of that process.

For special updates, training, and access to our exclusive Facebook group, check out http://www.followupgenius.net.