Dissecting the Search Engine Results Page with Alan Bleiweiss (NEWBIE)
Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step by step. Element by element. We’ll name them, explain them and tell you how to optimise for them. By the end of this episode, you’ll be a SERP Pro! Tune in to learn: Which factors impact personalisation. The increase in ads on Google. Different Snippet types and how to nab them. What the local pack is and how it’s influenced by user location. What the knowledge graph panel is, Which searches spawn a knowledge graph panel Alan’s tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.