Episode 16 - Diagnosing a Ranking Drop or Algorithm Change
We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypothesis, and test it. We also included a few of our favorite algorithm tracking tools: https://algoroo.com/ https://www.semrush.com/sensor/?db=USacategory= https://moz.com/mozcast/ A few twitter accounts worth following for algorithm related news and analysis: https://twitter.com/JohnMu https://twitter.com/sistrix https://twitter.com/searchliaison https://twitter.com/lilyraynyc A great article by Google Search Central: https://developers.google.com/search/blog/2019/08/core-updates