Choice Architecture: How Consultants Make Better Business Decisions With Eric Johnson: Podcast #221

How do you make better business decisions? By taking a look at the best information. Michael Zipursky’s guest in this episode is Eric Johnson, the director of the Center for Decision Sciences at Columbia Business School. Eric talks with Michael about how we often choose a decision and we don’t revisit it. For example, if the GPS tells us to go a certain route, we lock ourselves into that choice. What we need to do is go back and reassess the decision. If you were to do more research, will you make the same decision? If you want to know more about making better business decisions, you wouldn’t want to miss this episode. Tune in!


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