Should You Choose One Customer Persona or Several?

Sonciary Perez is a Boston-based founder on a mission to change the interaction with customers through fast technology to deliver exceptional experiences. She is Co-Founder of, the only frontline intelligence platform for B2B SaaS companies that helps them better serve, retain, and upsell customers.

With two decades in early-stage B2B SaaS, she has dedicated the last twelve years to focusing on building and scaling pre-and post-sales motions. Ten of those years were at the helm of customer success, services, and support teams.

Before Quala, she co-founded Promoboxx, a marketing technology startup connecting brands with independent retailers to increase awareness of where to buy goods locally. She also serves as a Mentor with Techstars Boston and represents BOSS – an accomplice VC’s syndicate of hundreds of Boston Angel Investors.

Sonci is a well-versed, insightful speaker and is eager to provide customer success leaders and innovators in SaaS businesses with fresh perspectives on how to improve customer health, gain retention, and create expansion to upgrade their company.

What you will learn

  • How Sonciary Perez deals with doubt and fear
  • Where she gets her ideas from
  • Whether you should choose one customer persona to target or several
  • What her “Aha” moment was
  • Why “speed” is important

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