Michael Markesbery (OROS) - How he is Sciencing the S*** Out of Everything and Bringing Space Tech to Outdoor Apparel
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Presenter: Skillful runs online, immersive programs that help people launch and accelerate their careers in business roles in tech - Strategy & Ops, Product, Strategic Finance and Growth.
My guest today is Michael Markesbery, co-founder and CEO of OROS. OROS produces award winning apparel with their patented SOLARCORE® Insulation. It's the warmest Zero-Bulk Gear. In Michael's words, they science the shit out of everything when it comes to outdoor apparel that keeps you warm. This was such a fun chat about how he's building this incredible brand that uses space technology to build their product. Without further ado, here's Michael.
- What was your attraction to space?
- How did you develop a relationship with NASA?
- Arogel - very brittle
- Arogel to foam
- Really warm fiber
- What IP
- How did you come up with the idea for OROS?
- Walk us through the technology.
- Why did you think there was a need for this?
- What was your first product?
- When did you decide to fundraise?How was that experience?What was investor reactions?
- Where did you decide to sell? What was the launch strategy?
- How do you describe your target consumer?
- What were some of the stumbling blocks along the way?
- Are you the exclusive holder of the license with NASA? What's that relationship like?
- What's your percentage of B2C vs. B2G sales?
- What do you have on the roadmap for new products?
- What's one thing you would change about the fundraising process?
- What's one book that inspired you personally and one book that inspired you professionally?
- What's the best piece of advice that you've received?Don't ever ask for favors, ask for advice
- What's one piece of advice for founders?Take the moonshot