EP169: How Freemium Helped Planable Grow to 700 Customers
In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable. Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers better collaborate. We talk to Xenia about their journey to 700 customers. We get into why they went from a free plan to a free trial and back to a free plan. We talk about some of the biggest hurdles Xeina had as CEO in growing planable and how they differentiate themselves in a saturated market. Happy Growing!