Episode #26: Why Should Small Colleges Care About Athletics Branding?
D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program.