Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith

Darnell Smith, Director of Athletics at Texas A&M University - San Antonio talks with John about what he's learned about creating a new athletics brand for a new athletics program.

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Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith3 years ago

29:39

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Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith

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