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We’re continuing with Season 2 of Real Good Company! We’re so excited to welcome today’s guest Beth Collier. Beth is a Communication, Creativity, and Leadership Strategist based in London. She grew up in the United States in a small town in the Midwest. After 15 years of working in the workplace communications space for large corporations on three continents, she shifted to launch her own communications company that helps people improve their communications, creativity, and leadership skills. Lauren’s passion is to help people improve their communication skills and have the confidence and tools to communicate well, inspire others, and get their ideas across. She believes that learning the fundamentals of communication can change people’s lives. She also helps people learn creativity skills, which she defines as the things that make teams work well together and leaders more effective. Lauren’s journey to become a communications specialist started in her formative years as a curious kid. She loved to travel, meet new people, and learn about cultures. Her childhood dream was to move to sunny Los Angeles. At 20 years old, as a part of a university internship program, she moved to L.A. and was suddenly at NBC studios and on the Warner Brothers lot surrounded by celebrities. The following year, she moved to London to study abroad where her curiosity for diverse cultures and people was piqued.  Her career first began in New Zealand where she learned to write speeches, internal communications, publications, and media management. There, she found a passion for communications. During the financial crisis, she moved back to London and while working at an investment bank there, she had an “Oprah ah-ha moment.” She realized her true passion was to help people communicate well and have the confidence to get their ideas across. On today’s podcast, Lauren shares the importance of communicating well, tips for communication in business, how to engage well on Zoom, how culture plays a role in how we communicate, and how storytelling aids in human connection. Lauren breaks down her effective communication strategy acronym “P.A.C.E.”: Purpose, Audience, Curiosity, and Empathy. Another acronym she stands by is to be an “A.C.E. communicator,” which is someone who is: Authentic, Clear, and Engaging. Lastly, she explains the pertinence of identifying the “why” or the purpose behind your communication and even shares her admiration for Taylor Swift's short, simple, and clear communication skills. You can find out more about Beth Collier and the communications advice mentioned on today’s show here. Also, you can find Beth on Instagram @beth.c.collier. Get to know our hosts on Instagram @CaitlinCrosby and @AllieBridge. Please be sure to rate, review, and subscribe so that we can stay in Real Good Company!