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Today's episode is all about creating content, in particular, how to create written content that people actually want to read. David Perell is the co-founder of an online writing school called Write of Passage, and he is an expert at teaching people how to cultivate ideas and distill them into writing. He's also an extremely savvy marketer, with tons of important insights into the future of social media and internet marketing. David joins us on today's podcast to share specific writing strategies that have worked for him, what it really takes to grow a Twitter account that has the potential to change your business, and a whole lot more.