Sales Scrum

Attracting and acquiring new clients is a challenging endeavor with a lot of moving parts, often with opposing interests. Some of the best answers are found outside the usual sales discussion. There is much we can learn about selling and marketing if we apply a different set of filters. That's our goal with Sales Scrum: to introduce a variety of voices and practices from many disciplines to bring creative solutions to complex issues. Drawing on their experience, our guests focus on specific things you can do to change how you engage and work with your clients.

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by IT World Canada - 27 episodes

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