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Dr. Yossi Sheffi is a professor at the Massachusetts Institute of Technology, where he serves as Director of the MIT Center for Transportation and Logistics. He is an expert in systems optimization, risk analysis, and supply chain management, which are the subjects he teaches and researches at MIT.  He founded the MITx MicroMasters in Supply Chain Management. He is also the founder and the Director of MIT's Master of Supply Chain Management degree. Discover more details here.Some of the highlights of the episode: Extensive interviews with more than 100 executives on sustainability in business “Profits versus planet” or is it instead of a more subtle issue of (some) people versus (other) people Younger people are more environmentally aware Price premium is related to a brand that symbolizes quality – Forbes has valued the Coca-Cola brand at over $50 billion How is sustainability impacting supply chains? How will 3PLs be impacted by huge e-commerce companies? Top 3 attributes that a Chief Supply Chain Officer needs to have? Follow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd