S3 E6: FIFCO USA’s Josh Halpern
In Episode 6 of the Brewbound Podcast’s third season, editor Justin Kendall interviews FIFCO USA chief sales officer Josh Halpern. Halpern discusses how FIFCO USA came to embrace being a big-small brewery, how that leads to co-creating brands with reality TV stars and why ceding some creative control to popular platforms such as Barstool Sports to build brand equity is necessary.
