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The buzz: “Reconceiving the car as a highly personalized and powerful digital device…calls for educating, developing and rewarding young engineers who think differently” (PwC). Fortune’s 100 Best Places to Work (2018) did NOT include any traditional automakers or automotive suppliers, while many technology and Silicon Valley-based companies ranked high. Surprised? With the growing integration of the automotive and tech industries, automotive needs to attract and retain qualified talent. But how? The experts speak. Kristin Dziczek, CAR: “You may be a business man…But you’re gonna have to serve somebody.” (Bob Dylan). Ellen Sasson, SAP: “You can get everything in life you want if you will just help enough people get what they want” (Zig Ziglar). Kerry Brown, SAP: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn” (A. Toffler). Join us for Automotive Shifting: Seeking New Talent and Organizational Culture.