Make vs Buy: Automotive Software Development
The buzz: “The convergence of cars and computers is blurring the traditional geographical boundaries of both industries (businessinsider.com). The auto industry is at a major crossroads. Silicon Valley dominates in the use of consumer data. But the auto industry, as it is still producing vehicles, has the data. Creating new consumer and employee experiences is where automotive tech is headed today. What is the way forward for both new Silicon Valley automotive and traditional Detroit/Stuttgart auto manufacturing? The experts speak. Ashok SIvanand, Integral: “The first principle is that you must not fool yourself – and you are the easiest person to fool” (Richard Feynman). Paul Eichenberg, Paul Eichenberg Strategic Consulting: “It is hard to fail, but it is worse never to have tried to succeed” (Theodore Roosevelt). Ellen Sasson, SAP: “Ch-ch-ch-ch-changes Turn and face the strange…” (David Bowie). Join us for Make vs Buy: Automotive Software Development.
