Column: The U.S. Has Failed to Persuade Americans to Get Vaccines. Here's How It Should Course-Correct
The U.S. still hasn’t reached a high enough level of vaccination to achieve “herd immunity” because vaccine demand is falling. While only months ago, it was hard to get an appointment, now vaccines are widely available and people just aren’t getting them. This is a marketing issue: the federal government is failing to penetrate the key demographics that can get us over the finish line.