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“Something shifted in me when I started to recognize, especially in the community building space, that oftentimes our greatest impact isn't something that can be quantified on such a huge scale, but actually quantified in the impact you make on one person's life and the power of investing in one person.” – Natalie Franke

Humans crave connection. For Natalie Franke, entrepreneurship proved a lonely gig, so she set out to create a group of like-minded creatives called Rising Tide Society. Four years later, the Rising Tide hashtag #communityovercompetition has been used more than three million times.

On this week’s episode of the SimplyBe. Podcast, Jess picks Natalie’s brain about how to build communities that provide connection, empowerment, and enthusiasm around your brand. Listen for Natalie’s tips and join up with a Rising Tide chapter near you.

• [02:51] - Writing sabbatical in Costa Rica
• [04:00] - Spirit Hacking by Shaman Durek
• [07:39] - Interview with Natalie Franke
  • [12:32] - A human brand in an age of algorithms
  • [16:47] - See pain, solve pain
  • [20:53] - Turning vision into action
  • [23:27] - Empowering facilitators
  • [26:38] - Attracting talent with core values
  • [29:09] - Cheer somebody else on
  • [35:44] - Moving past rivalries
  • [41:04] - Sharing a vision at Honeybook
  • [48:42] - Clearing out the darkness with doodling
  • [52:41] - What SimplyBe. means to Natalie

Natalie Franke is the Head of Community at HoneyBook and the Founder of the Rising Tide Society. Her passion is providing a connection point for those in the creative economy. Follow her on Instagram or check out her website: nataliefranke.com/

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.

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This podcast episode was produced by Dante32.