Product Marketing Life | Matthew Ventrella, Upwork
We got together with Matthew Ventrella, Product Marketing Manager at Upwork, and discussed the PMM process and how that ties into a culture focused on ownership, feedback, and continuous improvement. Matthew explains what this means to him, shares tips and actionable insights for others, and more. --- Change management is really hard. There's no other way of going about it. Changing mindsets, changing the way that people behave is definitely a challenging thing. It requires a lot of buy-in, and it requires a lot of education to take others on the journey. So to help get change off the ground, it's really vital to have a clear outcome of where the team should go, and an outline of what actually needs to change.
