How to stop people from saying “I can’t afford it”

If you’re tired of facing objections left and right, especially the “I can’t afford it” objection, you may need to look at the strategy you’re using behind your messaging. By asking the right questions and breaking down their goals and needs, you can address objections before they even come up, leading to the sale without needing to feel salesy or like you’re word-vomiting all over them.

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