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Designers know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millions. How can you justify charging so much money, just for a logo? To discover the answer, on this weeks episode Ian interviews Philip VanDusen who's worked with a host of the Fortune 100 companies, with logos in excess of $250,000. We learn what's involved with projects of this scale, how to accurately price a logo project, user research, testing and more. Philip VanDusen, is a creative entrepreneur and owner of Verhaal Brand Design, a branding agency based in New Jersey, USA. In his career Philip has lead creative teams, serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Show notes and episode transcription can be found here: https://logogeek.uk/podcast/how-can-a-logo-cost-250000/   Resources Mentioned Verhaul Brand Design Philip VanDusen on YouTube, Linkedin, Twitter Brand Design Masters Brand Design Masters Podcast Thank you to the sponsor, FreshBooks I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.