129 David Meerman Scott on How to Turn Audience Members into Raving Fans
On today’s episode of Steal the Show, we’re talking about the neuroscience of fandom and how speakers can use it to connect with audiences and build a following. David Meerman Scott is the author of The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages. His newest book, Fanocracy, co-written with his daughter Reiko, is about turning fans into customers and customers into fans. Read more at https://stealtheshow.com/podcast/129-david-meerman-scott-turn-audience-members-raving-fans/.
