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Categorizing your short-term rental, what kind of an owner are you and what kind of a rental audience are you attracting? Make sure to properly match your home with unique characteristics to add visibility. For instance, is your property: remote, luxury, themed, an outdoor experience, farm, does it have water features or views? Create an experience with your property, make it stand out! 

Jessica breaks down what you might want to include based on your target guests, put yourself in the guests’ shoes. Make sure you have the proper items available based on that "guest avatar". 

We answer a question from the audience. What do you do with your property during the off-season? Can you capture an alternative activity crowd? Sledding, snowshoeing, hunting, skiing. Test a season for demand, experiment with pricing discounts, or consider winterizing your property to save expenses.

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