Survival of the fittest ( After COVID) None essential retailers and FMCG

The first six months after the economy opens in your country, you will face torture. It's either make it or break it, many businesses won't reach the finish survival line. Your first three months are the toughest if you're an existing business in retail, eyes on COVID compliance as a key safety driver to gain customer\consuner confidence. Don't try any out of the box ideas, in fact, remain vigilant to the new behavior and build your destiny based on these new insights. Out of the box ideas will come, it's a fact of uncertainty but you must think from now how to plan the future, instead of wait for the future. You will face two key probable's as the economy opens, skepticism, and safety, both are fear fuelers. To gain consumer confidence, unlike the stock market investing in the business with a new product or spending money on advertising or other needless will only jeopardize your business life. At this moment cash is king, narrow your focus, and build consequently. During this phase, new products won't add values, new services will, in fact, it will cut short your business life ambition. Remain calm, watch your supply side of the business, and scrutinize every decision prior to action.

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