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Oil and gas companies aren’t great at branding. We make a ubiquitous product that consumers purchase based on need more than price (natural gas and oil) but marketing is essential to brand building. Both your own personal brand and they of your company. This week we are joined by Clay McDaniel, that CEO of RIPL who yells building brands, the beauty of their app to help do it and life lessons he wished he’d known when he was younger. Enjoy!   #hottakeoftheday podcast Episode 91 w/Clay McDaniel https://youtu.be/qQWwRzf18qE   Podcast Audio   About Clay Clay McDaniel is a digital media and technology marketing executive who currently serves as CEO at Ripl, Inc., a pioneering mobile marketing software company with apps used by hundreds of thousands of small businesses worldwide. Clay founded one of the early national social media marketing agencies and now focuses on helping millions of small businesses grow online instead of just a few of the big brands.