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Legendary brewmaster, Keith Villa shares his experience starting a business in the cannabis space and why the alcohol-free movement is exploding. On this potcast, we get in the weeds on non-alcoholic vs. alcohol free and alcohol vs. cannabis. We talk about the stumbling blocks of the cannabis industry and why legal cannabis products are so expensive. We also get a lesson in brewing with cannabis and how to get that craft beer flavor in your cannabis-infused, non-alcoholic home brew. If you’re Cali-sober or considering an alcohol-free “dry January” this potcast is for you. It’s also for you hobby home brewers interested in infusing your next batch of beer with our favorite plant. 

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