Visualizing Success: The Power of Business Models and Brand Strategy
I appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me. The crucial aspect is the realism. If your business model lacks coherence or a logical progression reflecting its purpose and direction, it won't succeed. Simply having it on paper without visualization doesn't make it a reality. Similarly, for a brand, if you can't picture the idea and its unique values as a concept that personifies the business, the true essence won't materialize. Visualizing the concept in your mind before the launch is key. It allows you to lead the journey with a clear sense of purpose.