99. The Power of Online Reviews

Love ‘em or hate ‘em, in this day in age, online reviews are a vital part of growing any service business. We know there can be a lot of fear and hesitation when it comes to online reviews. We hear things like, "Well, I don't like to brag about myself," and questions like, "What if someone writes something negative or completely untrue? What if one person's bad day turns other potential clients away?" The reality is, once in a while, it may happen, but the benefits of a strong online presence can be the difference between a thriving business and one that can't seem to keep the doors open. And on those off-chances that you do get a negative review, there are strategies to handle those too!

Press play for 7 reasons you should lean into online reviews plus 3 ways to handle negative ones.

In This Episode

[1:32] - There are ways to ask for reviews in an authentic way.

[2:28] - Online reviews put you in control of monitoring your online presence.

[3:07] - Reviews also give you credibility and help clients find you.

[4:02] - Search engines prioritize highly reviewed businesses.

[5:06] - Think about reviews as free marketing.

[6:01] - Like other social media platforms, you can engage with reviewers.

[7:23] - Share your reviews on social media to entice others to leave one, too.

[7:50] - Negative reviews will still happen for a variety of reasons. How can you remedy this?

[10:02] - Check out the Sola blog for more posts and helpful tutorials about online reviews.

Links and Resources