Recognizing When Company Alignment is Off: Tips & Strategies
When a company doesn’t have alignment, it’s easy to see; such as one person sucking the air out of the boardroom. Or maybe it’s a company experience that changes the minute you move from prospective to active customer.
But then, how do we fix this? How can we help companies see the true benefit of removing departmental silos? If you’re looking to scale, alignment is an absolute.
We speak with Kelly Ford Buckley, General Partner & Fintech Investor at Edison Partners, and Jay Baer, Founder of Convince & Convert, about boardroom pet peeves, who owns go-to-market, customer education, and why companies fail.
What we discussed:
Kelly
- Where customer success fits into go-to-market strategy
- The right time for revenue operations to drive business operations
- The perspective change as a general partner around go-to-market & who owns it
- Problem, product, & platform product fit
Jay
- Understanding the uncertainty gap & customer success
- Embracing company criticism & the flywheel effect
- Why unhappy customers are your most important customers
Check out this resource mentioned in the episode:
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