Behind-The-Scenes of LIVE Events with Mrs Tulika Yadav, Former PayTM Insider.in and OML┃S06 E03
Let’s talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals.
We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical.
Stay tuned for a conversation about:
1. How the LIVE events industry mitigated the effects of the pandemic (1:04)
2. The future of LIVE entertainment (5:14)
3. Hitting restart by taking a sabbatical (15:00)
Students of MICA also share their questions regarding the longevity of digital events and the unique marketing used for events from differing genres.