How Juliet Wine is making boxed wine more upscale

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

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How Juliet Wine is making boxed wine more upscale4 months ago

24:35

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How Juliet Wine is making boxed wine more upscale

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