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So much of legal marketing over the past decade has emphasized generating client leads. And, for the most part, those focused on lead generation are seeing those leads come in. But are those leads turning into appointments and paying clients? Kara Prior, the co-founder of James Publishing’s Marketing Amplifier program, says there’s a gap between generating leads and signing a client. Prior tells host Christopher Anderson how lawyers take simple steps to close this gap, using client-centered marketing techniques now standard in other industries. She shares tips on creating “lead magnets,” video messaging, mystery shopping the front-desk team. Kara Prior is president of James Publishing and its Marketing Amplifier program. Special thanks to our sponsors,  Scorpion, Lawclerk, Alert Communications and LawYaw.