Business Development: Planning and Practicing
Business development expert Steve Fretzin takes a practical approach to helping lawyers find and grow business. He and host Christopher Anderson discuss Fretzin’s three-part plan for those looking to bring in business. They also discuss how business development, sales, and marketing interconnect. Anderson notes that business development isn’t just the realm of law firm owners. He and Fretzin discuss the lateral hiring market and how building a book of business can and should start early, even as a new lawyer is learning the ropes of practice. Fretzin breaks down a business plan into three parts: covering goals, strategies, and tactics that help lawyers understand what they need to do every day. Steve Fretzin is an expert in business development for lawyers and is president of Fretzin Inc. Special thanks to our sponsors, Scorpion, Lawclerk, Alert Communications and LawYaw.