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This week, we kicked off a special 4-part series focused on the first stage in a member's overall experience with you - the Discovery stage. This is when people initially find out about your organization and it is a stage that can be super-frustrating when you feel like more people SHOULD know about you. Over the next 4 weeks, I'll talk about 4 key reasons why people wouldn't know that you exist (and what you can do to make sure that they do). This podcast episode is a replay of the live show that happens every Friday at 11 am CST.  Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit.  If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to Thrive". You can catch all of the live events over at: https://www.crowdcast.io/joyofmembership ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder a CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way. --- Send in a voice message: https://anchor.fm/joyofmembership/message