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In today’s episode, I sat down with my good friend Slatco, who’s finished 17 Ironman triathlons. All the knowledge he gathered from running these mentally challenging races, he translated into the business world, and now he’s helping entrepreneurs reach peak performance.

We delved into the nitty-gritty of how it feels to finish the Ironman, what sacrifices it requires, and what mental blockages can appear during the race. We also discussed the generational gap and how today’s entrepreneurs think differently, the importance of vision, and why trying to make everybody happy doesn’t work. Enjoy ;)

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As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.

Follow Slatco Sterzenbach on Instagram: https://www.instagram.com/slatcosterzenbach/

Visit Slatco’s website: https://www.iron-mind.de/

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Timestamps:

00:00 Introduction

00:59 How many Ironman races has Slatco finished?

02:01 What is an Ironman?

04:01 What to eat before the race?

07:36 How does it feel to finish the race?

11:11 What to eat during the race?

16:11 How to deal with mental obstacles during the race?

18:41 Your buy-in matters

22:31 I have problems walking after the race

27:36 Mind-body connection and preventing burnout

29:11 Tools to track your performance

30:00 The current generation is so disconnected from their body

31:35 Max’s crazy lesson from a shaman

34:33 We've been programmed into misery since our childhood

37:00 95% of our decisions are unconscious

38:35 Extrinsic motivation, Jeff Bezos vs Elon Musk

40:45 Importance of vision

49:15 “I don’t have time/energy”

50:45 The reason why Max wanted to record a podcast with Slatco

54:20 The power of social media

56:45 Instead of doing a food diet, you should implement an information diet

1:03:15 We've been brainwashed into thinking that money is evil

1:05:32 It’s not how much you make, it’s how you make it

1:09:45 How to build a strong brand

1:11:07 MrBeast's bizarre backlash after building wells in Africa

1:15:15 How did Slatco decide to go for the Ironman triathlon?

1:23:30 Smart work vs Hard work

1:25:30 The differences between the current and previous generation of business owners

1:32:25 Noah Morris and YouTube automation

1:34:50 Crypto millionaires

1:35:45 Slatco’s goals for the future

1:41:00 Creating core memories with your children