What a Top Social Media Voice on LinkedIn Thinks About B2B
Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros.
Full Episode Details
When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard?
Joining Social Pros to share her expert insights, predictions and expertise is Social Media Strategist and Brand Marketer, Jacqueline Joyner. She explains why there’s no secret sauce for social and why she champions experimentation, gut feeling and demonstrating value.
Don’t get her wrong though - there are some best practices she swears by! Jacqueline explains why leveraging data is essential to running a successful social media strategy.
In This Episode:
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1:44 – Discussing Jacqueline’s career
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5:33 – Why evolution is vital for sustained success on social
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6:20 – What to bear in mind when approaching social
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8:30 – Can gut feeling and snap decisions create great content?
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10:39 – Why you should let content live and breathe
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11:00 – Balancing data with creativity
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13:52 – Persistence or consistency?
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15:29 – Where to start with LinkedIn content
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18:13 – How Jacqueline built toward success
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22:09 – Where should paid social fit into your strategy?
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27:44 – The power of copy
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33:13 – The final two
Resources
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