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Before we dive in today, we've got two questions for listeners: "Have you ever heard of the Google Ad Grant?" and "Would it positively impact your nonprofit if you could reach more people searching the internet?" Those are the two questions that Nonprofit Megaphone CEO Grant Hensel asked hundreds of nonprofits in 2016. It's kind of a trick question! Grant explains that the answer to the second question IS the first question, but when 75% of the nonprofits he spoke with had never heard of the Google Ad Grant, that obvious disconnect became the catalyst he needed to build Nonprofit Megaphone, a marketing agency focused solely on helping nonprofits get, use, and optimize Google Ad Grants. So settle in and listen in to a true master at his craft. Grant will explain what a Google Ad Grant is, at what stage of growth your nonprofit should begin focusing on the grant, and how to identify opportunities that can function as a contributor to your cause as well as a revenue driver—and potentially even a source of long-term support for your nonprofit. Finally, the bottom line is that Google Ad Grants are about the outcome, not the spend, and Nonprofit Megaphone has the experts to maximize that outcome as well as the data to back up their work.